Augmented Reality in Product Design

Dezzlab

UX Design

4

4

min read

Nov 5, 2023

Nov 5, 2023

Augmented Reality (AR) has revolutionized product design, offering users the ability to engage with products in new and immersive ways. In 2025, AR is more accessible than ever.

Applications of AR in Product Design

  1. Retail and E-Commerce:

    • AR allows users to visualize products in their environment.

    • Example: Lenskart’s AR app lets users try on glasses virtually.

  2. Education and Training:

    • AR provides interactive learning experiences.

    • Example: Anatomy apps use AR to teach medical students.

  3. Prototyping and Testing:

    • AR accelerates the prototyping process by visualizing products in 3D environments.


AR is no longer a novelty—it’s a necessity. Embracing AR in product design can elevate user experiences and provide a competitive edge.

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